In-Store Analytics Merchandising Module

 

• Intuitive dashboards with performance indicators and visualizations for merchandisers

• Reliable and anonymized person-level traffic data through advanced camera-based people-tracking, and cloud-based path analytics
• Hosted In-Store Analytics platform, operated, secured and maintained by Bosch
• Scales to the even the largest retail stores, with high camera counts
• Remote device and data monitoring service to ensure data quality

Features

In-Store Analytics from Bosch is a hosted service solution that provides retailers with actionable insights into store traffic, and so helps to optimize merchandising and store operations. As part of the solution, Bosch IP panoramic cameras are installed to provide detailed coverage of the retail floor. The cameras use on-board Intelligent Video Analytics to track shoppers’ movements, and their position data, anonymized, is sent to the Cloud where the movements are analyzed. Actionable dashboards for both merchandisers and operations managers are shared with the retailer through customized web interfaces. Unlike many systems that need on-site PCs to preprocess the video streams (thus limiting their capacity to a few cameras per site), In-Store Analytics easily scales to cover even the largest retail stores and multistore chains, with high camera-counts. The Merchandising Module helps merchandisers to understand how customers move through the store, and so better evaluate the effectiveness of fixtures, product placements and store layouts.